IPBS Virtual Conference

The annual IPBS Fall Conference is going virtual in 2020!

The IPBS Fall Conference began in 2018 and has quickly become an important professional development experience for Indiana stations and their staff. Conference sessions offer important exposure to industry content, experts, trends, and ideas. Plus, and perhaps more importantly, relationships are built with colleagues from around the Hoosier state through the educational sessions, panel discussions, and idea exchanges that are conducted. The 2020 conference theme is Navigating Change in Unfamiliar Times. This conference is scheduled for October 12-23.

Information about the 2020 conference sessions is provided here. Register now for each session you wish to attend and a confirmation email with webinar link will be sent to your inbox. Sessions will take place via GoToWebinar. There is no limitation on the number of attendees for each session. Each session will run approximately 60 to 75 minutes, including time for Q and A.

Continue checking this website as more details about the conference and new sessions are being added regularly. 


2020 Conference Program

Monday, October 12, 2020

1:00 p.m. (ET)

General Interest

A Conversation with PBS President and CEO Paula Kerger

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WNIN’s Tim Black sits down with Paula Kerger of PBS for a wide ranging conversation about public broadcasting at 50 – where it’s been, where it’s going, and what life has been like for the system in this new COVID reality. 

Guest:  Paula Kerger, PBS

Interviewer:  Tim Black, WNIN

Facilitator:  Mark Newman, IPBS


Monday, October 12, 2020

2:30 p.m. (ET)

General Interest

Culture-Forward Organizations: Lessons from Inside and Outside Public Media

As the world changes and the landscape for business, media, and public engagement shifts along with it, organizational culture is changing too, with culture-forward enterprises showing the way to a better tomorrow.  What’s a culture-forward institution? One that defines its core values, shared goals, and equitable practices; grounds its strategies and tactics in those principles; and then lives by them internally and externally, embracing stakeholders and communities alike. During this panel discussion, five culture-forward leaders from inside and outside of public media will share their perspectives on what it means to radiate culture in all directions; discuss the values that drive their boards, staff, talent, and audiences; and explore public media and the broader cultural sector’s unique position as a culture-forward influencer at a critical time in our society.

Panelist:  Jenny Bilfield, Washington Performing Arts

Panelist: Erika Dilday, The Future Media Group

Panelist:  Jose Fajardo, Hawaii Public Radio

Panelist: Julii Oh, Miami City Ballet

Moderator:  Scott Harrison, Louisiana Philharmonic Orchestra

Facilitator: Mark Newman, IPBS


Tuesday, October 13, 2020

10:00 a.m. (ET)

HR Interest

EEO Outreach in a Virtual World

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Join David Oxenford, Partner/Attorney at Wilkinson Barker Knauer LLP, and colleagues from Indiana Broadcasters Association (IBA) stations to learn about EEO outreach opportunities across the virtual landscape. This session is sponsored by IBA.

Presenter:  David Oxenford, Wilkinson Barker Knauer LLP

Facilitator: Carlin Beckman, WNIN


Tuesday, October 13, 2020

1:00 p.m. (ET)

General Interest

A Conversation with NPR President and CEO John Lansing

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John Lansing became president and CEO of National Public Radio in October of 2019.  A vocal defender of free press and media as a public service, John joins Pam Elliot of WFYI for a candid discussion about news in society, the current state of public radio, and his vision for NPR and the industry. 

Guest:  John Lansing, NPR

Interviewer:  Pam Elliot, WFYI

Facilitator:  Mark Newman, IPBS


Tuesday, October 13, 2020

2:30 p.m. (ET)

Corporate Development Interest

Printing Money: Improving the Effectiveness and Revenue Generation of the Corporate Development Team Regardless of Size or Experience

What if station revenue had to be increased by 10 to 20%? MORE? Learn the tools and tactics to generate more revenue by creating or enhancing community relationships with businesses, agencies, and other media. It does not matter if the station sales team is small or the community is struggling. Success can be found by implementing these proven strategies to elevate the image and value of stations as a vital partner in the community. This session will show how to create a new program or improve one already in place.

Presenter:  Jim Anderson, GoalBusters Consulting

Presenter:  Alice Ferris, GoalBusters Consulting

Facilitator:  Cathy Edwards, PBS Fort Wayne


Wednesday, October 14, 2020

1:00 p.m. (ET)

Finance Interest

Fundraising Compliance Across the USA – Which Way do you Go?

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For non-profit organizations, fundraising is vital. In a globally connected world, non-profits now reach a much wider audience than ever before, including potential donors in all 50 states. Fund raising efforts have only been accelerated by online donation capabilities and, more recently, a transition to virtual events.  Join Sharon Cody, Partnership Manager with Harbor Compliance, to learn what your station should be doing to retain its 501(c) tax exempt status, manage its fund raising compliance, and maintain compliance going forward.

Presenter: Sharon Cody, Harbor Compliance

Facilitator:  Carlin Beckman, WNIN


Wednesday, October 14, 2020

2:30 p.m. (ET)

General Interest

ATSC 3.0 (Next Gen TV)

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A new television broadcast standard is on the horizon. Join industry experts who will provide an update on the status of ATSC 3.0, discuss public media opportunities for enhanced mission and service, and explore emerging new business opportunities. Attendees will learn about timelines for the nationwide rollout of Next Gen TV and hear specifically about what’s happening in Indiana. Station engineers are encouraged to attend.

Presenters:  TBD

Facilitator:  Greg Petrowich, WFYI


Thursday, October 15, 2020

1:00 p.m. (ET)

Development Interest

The Insider’s Guide to Online Fundraising

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Digital fundraising is often complicated and confusing, but Jen Newmeyer has a way of making it easy. This session will offer basic instructions for successfully starting or growing an online fundraising apparatus that helps you make money. A digital fundraising expert, Jen specializes in integrated campaign design and online engagement. She will base much of this session on her recently published book, The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics.

Presenter:  Jen Newmeyer, WHYY (Philadelphia)

Facilitator:  Tim Black, WNIN


Friday, October 16, 2020

1:00 pm (ET)

General Interest

Educational Datacasting: A New Way to get Lessons to Indiana Students without Internet Access

Datacasting is a time-tested technology in public safety, but the idea of using it for education is a new one. IPBS, in partnership with Jennings County School Corporation, WTIU, and SpectraRep, is carrying out a pilot project to demonstrate how datacasting helps overcome the digital divide by providing instructional content to students without internet access.  During this session, you will learn from our experts about what datacasting is, see the technology in action, and hear about the steps being taken to deploy it in rural Jennings County.  

Panelist: Rob Anderson, WTIU

Panelist: Mark O’Brien, SpectraRep

Panelist: Josh Taylor, Jennings County School Corporation

Facilitator: Mark Newman, IPBS


Friday, October 16, 2020

2:30 p.m. (ET)

Development Interest

Sustaining Members are Essential

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Sustainers are getting stations through today’s challenging times and are crucial to their future success. So, how do we retain these important supporters? How do we get them to increase their monthly contribution? How do we attract more of them? These are just a few of the critical questions being asked. In response, some experts would say that stations should go all in. Others would say we need to maintain balance, especially during drives. And there are other perspectives, too. You’ll hear fundraisers in public radio and TV with differing views talk about where stations should place their energy. Be part of the conversation and emerge stronger and more focused as a result.

Presenter:  Kelly Wilkinson, Louisville Public Media

Facilitator:  Pam Elliot, WFYI


Monday, October 19, 2020

1:00 p.m. (ET)

Corporate Development/Development Interest

Improving Response from Email Outreach for Public Media Fundraisers

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Using email to reach out to prospects is a fact of life these days.  More than that, many people use their mobile device to read and reply even as they sit in front of their computer working on other projects.  So, how do we get prospects to reply?  This presentation will offer suggestions for constructing concise emails to potential supporters that are personal, meaningful, and retain the core disciplines of presenting public media’s benefits and unique reasons why the prospect should respond.

Presenter: Stephen Danowski, Detroit Public TV 

Facilitator:  Cathy Edwards, PBS Fort Wayne


Tuesday, October 20, 2020

1:00 p.m. (ET)

Community Engagement Interest

Pivot! Pivot! Shifting from In-person Events to Virtual Visits 

Our stations have come up with many ideas to present news, encourage community engagement and utilize educational resources in new ways in our “new normal.” How are stations continuing to shift as time goes by and the needs of audiences change based on what is happening in our current environments. This session will be a chance to share ideas and challenges based on station experiences.

Panelist:  Michelle Kinsey, WIPB

Panelist:  Robin Tate-Rockel, IPB News

Facilitator:  Jodi Hamilton, PBS Fort Wayne


Tuesday, October 20, 2020

2:30 p.m. (ET)

Marketing Interest

Engaging the Next Generation of Public Media Audiences

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As we look toward the future of public media, what should we do to attract and grow millennial and Gen Z audiences? What is public media already doing well that is relevant to younger generations? And what could we be doing to better serve these audiences? In this session, Payton and Taylor will examine the types of marketing strategies, events, and content that resonates with younger audiences. They will look at initiatives that other stations have employed to cultivate younger audience and discuss their successes and challenges.

Presenter: Payton Knobeloch, WFIU/WTIU

Presenter:  Taylor Leonard, WFYI

Facilitator:  Laura Baich, WFIU/WTIU


Wednesday, October 21, 2020

2:30 p.m. (ET)

TV Production Interest

Adapting TV Production in an Upside-Down Year

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2020 was shaping up to be a fine year – right until mid-March. Stations emptied of personnel and some productions were either halted or scuttled altogether. But did the disruption create a new sense of purpose? Coverage of the pandemic itself took on urgency, as did an emerging focus on racial equity. In this COVID era, how are stations now shifting their content decisions, and how have the events of 2020 caused stations to reevaluate their priorities? This session will address these questions and others. Join the conversation and be prepared to offer your perspective.

Presenter:  Rob Anderson, WTIU

Presenter:  Matt Franklin, Lakeshore Public Television

Facilitator:  Clayton Taylor, WFYI


Thursday, October 22, 2020

1:00 p.m. (ET)

Corporate Development Interest

Building Buy-In for KIDS Channel Sponsorship

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Learn about the thinking behind how Idaho PTV successfully sells its sponsorships of the PBS KIDS channel with four exclusive annual sponsors.  Teri McColly will share how IDPTV created value and secured $80,000 in new revenue. Teri will also share insights on how to build partnerships that steward renewals.

Presenter: Teri Tate McColly, IdahoPTV

Facilitator:  Cathy Edwards, PBS Fort Wayne


Thursday, October 22, 2020

2:30 p.m. (ET)

Radio Programming Interest

Radio Programming in a Pandemic: How To Reach A Changing Audience

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During the Coronavirus pandemic, radio audiences have shifted their listening habits in part because their driving and work habits have changed. Indiana radio audiences have not been immune to this shift. How have IPBS member stations adjusted their content and programming? What new programming ideas have emerged? How have they changed the way they promote programming today relative to the pre-COVID era? What are they doing today to attract new listeners? Join this idea exchange and share your experiences.

Panelists: TBD

Facilitator:  Tom Maloney, Lakeshore Public Radio


General Session

Date TBD

Radio/Digital Interest

Strategy for Creating Local Podcasts

Podcasts are typically used to express a personal passion, increase professional visibility, enter into a social network of influencers or influential ideas, cultivate a community of like-minded viewership, or put forward pedagogical or ideological ideas. We know that podcasts are similar to radio programs in form, but they exist as audio files that can be played at a listener’s convenience, anytime, or anywhere. How do local podcasts fit into the future of public media? Join this discussion.

Panelist:  John Bailey, WFIU

Facilitator:  Tom Maloney, Lakeshore Public Radio


Last Updated: Sept. 22, 2020 5:00 p.m.